Good Earth® Tea Untames The Tea Landscape with Bold New Names, Packaging, Blends, Website
Good Earth Teas, Inc., maker of bold herbal tea fusions, today announced a re-launch of the brand, complete with whimsical new product names, revamped fusions and an attention-grabbing new look and feel. The metamorphosis comes at a time of high competition in the packaged tea market, where the brand recognized an opportunity to differentiate itself from the sea of sameness among herbal tea brands. Built around Good Earth’s “Tea Untamed™” mantra, all aspects of the brand now embody the belief that tea is potent and powerful and, like life, should be explored and experienced. The re-