Year-end report 1 January–31 December 2020
The full year from January through December 2020 was very turbulent for Moment Group, as the strong start to the year was quickly transformed in March to one dominated by the Corona pandemic’s negative consequences for the entertainment and experience industry. Net sales from operations for the full year totalled SEK 330 million (956), a reduction of almost 65%, and in Q4 the loss of revenue was no less than 88%, which reflects the industry’s ability to operate under the draconian government restrictions that have characterised society since March. During the pandemic, the company’s focus was