Peter Nørrelund rejoins Viaplay Group
Peter Nørrelund has today rejoined Viaplay Group and will take up the position of EVP and Chief Sports & Sports Business Development Officer. He was previously Viaplay Group’s Chief Sports Officer and spent more than 20 successful years at the Group before leaving this spring. In his new role, Peter will report to Jørgen Madsen Lindemann, Viaplay Group President and CEO. Effective immediately, Peter Nørrelund will hold overall responsibility for Viaplay Group’s sports operations and sports rights management and acquisitions in all markets. In addition, he will lead a new cross-market