Sproud’s new go-to-market strategy leads to further European growth, increased revenue, and improved profitability
·Focus on European key markets has been an important driver of sustainable growth for the plant-based dairy alternative company ·New go-to-market strategy introduced during the second half of 2022 includes targeted investments and greater focus on food-service and cafe sectorsMALMÖ, SWEDEN - 06.07.23: Sproud (www.besproud.com) grew sales of its plant-based dairy alternatives made from yellow split peas in 2022 and demonstrated progress in key areas. Despite turbulence in the market affecting the FMCG sector at large, the company increased its Y-O-Y revenue by 42%.