Acast launches Sponsored Stories
Acast, has launched Sponsored Stories, a new ad offering available through the Acast Marketplace. Sponsored Stories take traditional sponsorship reads further, giving advertisers longer spots with high production values, more opportunity for storytelling, and a greater share of voice within ad breaks.Unlike branded segments that are baked into specific podcast episodes, Sponsored Stories — like Acast’s traditional ads and sponsorships — are dynamically inserted in ad breaks across a show’s entire back catalog, and are available to buy across any of the network’s portfolio of more than 25,