MAX’s menu grows with new innovation- Launches plant-based burger, Delifresh Plant Beef
On May 23rd, MAX Burgers is launching a self-developed burger that looks and tastes like meat, but is made from plant-based protein: Delifresh Plant Beef. It’s a unique Swedish innovation that has been developed under the leadership of head chef Jonas Mårtensson. The initiative is a big step forward in MAX’s work to reduce its climate impact – without backing down on taste and quality.
MAX’s goal is for 50 per cent of sold meals in 2022 to be comprised of something other than red meat, and to date, sales are close to 40 percent. Now the burger chain is stepping up both its