Ayima Signs Letter of Intent to Acquire Analytics Agency
Ayima today announced that it has signed a letter of intent to acquire a leading UK-based Digital Analytics and Conversion Rate Optimisation agency. The initial purchase price of GBP1.8M (21 MSek) represents a multiple of 6 times the adjusted EBITDA for the financial year ended 31 March 2018 and the consideration will be financed by a combination of a loan and share issue in Ayima Group AB. The deal also includes provisions for an earn-out that will provide a strong incentive for profit growth in the following years. This deal represents the first part of Ayima’s acquisition strategy