Gen Z/Tiktok slang & expressions you need to know in 2021
In 2021, many brands are targeting Gen Z, aka. the Tiktok generation, who are known for valuing transparency and authenticity. They prefer brands that have a personal touch and don't appear as stuck up and corporate. An easy way to reach them and gain their trust is by understanding and using the lingo. Don't be afraid to include Gen Z slang in your marketing! You guys loved the slang article we published last year, so of course we wanted to give you an updated 2021 version. If you haven’t read our 2020 guide to Gen Z slang, click here to read that first – the