The Reissumies brand is campaigning for tolerance and men’s diversity
According to a survey ordered by Fazer, nearly half of Finnish men see male representation as narrow. The iconic Reissumies, beloved by many Finns, wants to broaden its male representation so that more men could feel accepted just as they are. Reissumies will feature new faces in its packaging in this autumn’s campaign.In November, Reissumies will feature new faces showing a new, more diverse male representation on a million bread bags.
This autumn’s Reissumies faces are diversity and inclusion consultant Dakota Robin, rap artist and children’s football coach PastoriPike and ice hockey