French hyper-casual publisher TapNation integrates Adverty’s in-game ad technology into multiple games
Leading in-game advertising specialist Adverty AB (publ) today announces a partnership with TapNation, as the French hypercasual publisher includes Adverty’s seamless in-game ad formats within several current, and upcoming titles - the result of a successful Q1 trial with clear positive uplift on all key metrics.TapNation, a Paris-based publisher of hyper-casual games, has integrated Adverty’s seamless In-Play™ advertising technology in several of its titles, whilst planning to use Adverty’s unique formats for other, upcoming releases. “We have been curious about in-game advertising for