Eniro to divest its Scandinavian B2B and financial search operations Proff to Asiakastieto Group
Eniro has entered into an agreement for the transfer of Proff, Eniro's B2B and financial search operations in Norway, Sweden and Denmark. The buyer is Asiakastieto Group Plc together with its Swedish subsidiary UC AB. The purchase price amounts to SEK 120M and will be paid in cash on the closing date which is expected to occur July 1, 2019. The divestment is in line with Eniro’s strategy to focus on digital marketing services in the Nordic area. The sale has the following one-time effects for Eniro; a positive cash flow effect of approximately SEK 115M and a negative effect on Group