MAG Interactive AB (publ) presents interim report Sep – Feb 2018/2019
Multiplayer games show continued revenue growth while user acquisition investments put pressure on the resultComment from CEO in summary “In line with our strategy multiplayer games are now growing steadily and represent about 70% of all revenues, up from less than 50% during the same period last year. Continued investments in performance marketing with good long-term returns, combined with improvements in our multiplayer games is the path back to profitability.”, says Daniel Hasselberg, CEO of MAG. “The negative result this quarter is an effect of user acquisition investments as the