Oterra unveils Simply Brown range – a game-changing clean label caramel replacement
Oterra, the world’s leading supplier of natural colors for food and beverage, is pleased to announce the immediate launch of its groundbreaking Simply Brown range. Expertly crafted from apples, the new range heralds a new era in Oterra's clean label caramel replacement solutions as part of our flagship FruitMax® coloring food range.While caramel has long been a food coloring staple, changing consumer preferences show the need for clean brown replacements. A recent study showed over 25% of consumers actively avoid foods with additives due to healthier eating, while 56% will pay more for