Beer grows in Skåne fields – Lantmännen and Spendrups in new campaign
Spendrups collaborates with Lantmännen and their cultivation program Climate & Nature. Since last year, the annual volume of Mariestad's, one of Spendrup's best-known brands, has been covered by Climate & Nature-grown malting barley. In total, it is about 8,000 tonnes of malting barley and almost 50 million litres of Mariestad beer every year.
On nine farms around southern Sweden, signs will now be put up on the malting barley fields, with the text "A beer field – here the malting barley of the future grows in collaboration with Lantmännen." In this way, Spendrups draws attention to the
