WHAT PRODUCTS LACK WOMEN'S PERSPECTIVES?
Despite the fact that half of the technology users in the world are women, many products are developed using men as the benchmark. Women’s perspectives seem to sometimes be lost. Semcon has put together an all-women team to add perspective to the technology that lacks it today.“It’s about including women’s perspectives on products that have traditionally been developed using men as the benchmark. I believe that more perspectives are necessary and would benefit us all”, says Markus Granlund, president and CEO of Semcon. The crash test dummy, voice recognition and health apps are examples