Chiquita Launches New Campaign to Highlight Leadership, Personality, and Heritage
“It Peels So Good” global campaign showcases significance of the Chiquita BrandFort Lauderdale, FL – July 6 2023 – Chiquita , the leading banana company, recently announced the launch of its new global campaign, “It Peels So Good.” The campaign reinforces Chiquita’s leadership role in the banana category while celebrating the brand’s premium quality, delicious taste, distinctive personality, and iconic heritage.
“It Peels So Good” tells the story of a banana company with a rich history and a bright future. With the assonance of "peel" and "feel," the campaign