Boomerang Partners Wins Best Player Engagement Award at SiGMA Europe 2024
The company announced a partnership with AC Milan, as the Official Regional Betting Partner in Europe, and the collaboration with world’s best women’s football player Alisha Lehmann in 2024. At the same time, the Boomerang’s betting direction reached 5x growth. Industry experts recognized the interim results and potential of strategic cooperations for player engagement at one of the key iGaming events of the year.Boomerang Partners was named winner of the prestigious SiGMA Europe Award 2024 for Best Player Engagement nomination. With it, industry professionals recognized the success of the