Tobii Studio 3.0 supports AOIs in dynamic content
Stockholm, December 7, 2011 - Tobii announced today the new release of its Tobii Studio, the leading eye tracking analysis and visualization software. Tobii Studio 3.0 features a new AOI tool that supports both static and dynamic areas of interest in a broad range of stimuli.The new release means a great enhancement for researchers running eye tracking studies that involve moving or transforming stimuli, such as dynamic web pages and videos. Now researchers can gather statistics for eye tracking metrics—like how often and for how long participants looked at areas of particular interest in a