Sifo Group acquires Sverige Media
Sifo Group acquires Sverige Media The Sifo Group has signed an agreement to acquire Infratest Burke's media analysis business in Sweden, Sverige Media. The merger will create sound conditions for meeting ever-increasing demands for product development and customised client services. Sifo Group is acquiring Sverige Media from Infratest Burke AB with immediate effect. Sverige Media will be absorbed into the Sifo Group's division Sifo Research & Consulting - business area Media. In 1997 Sverige Media's turnover was in the region of SEK 10 million, and the company is expected to make a positive