SOUTH BANK LONDON UNVEIL NEW SUMMER DESTINATION MARKETING CAMPAIGN ON THE FIRST DAY OF SUMMER 2015
South Bank London, the destination marketing organisation promoting South Bank since 1994, has teamed up with illustrators Red Gate Arts for their new summer campaign poster - The Sunny Side. The aim of the campaign is to establish an emotional connection between domestic day visitors, as well as international tourists, and the area – renowned for its eclectic mix of world-leading cultural organisations, cutting-edge attractions and open spaces. Attractions featured in the poster include the National Theatre, Southbank Centre, The Old Vic, OXO Tower, Coca-Cola London Eye and BFI Southbank.