Clas Ohlson to launch club for modern hardware customers
As an important feature of the company’s multi-channel strategy – whereby we offer several interacting sales and service channels – the Club Clas loyalty program is being launched in Sweden at the beginning of March.The objective of the customer club is to reward loyal customers and generate conditions for boosting sales through a rise in visitor frequency and an increase in average ticket value. The programme will also provide the opportunity for more effective marketing. Combined with other sales and service channels (172 stores, e-commerce, catalogues, telephone customer services and