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“Bahlsen cookies are bite-sized indulgences, carefully crafted with the finest ingredients to bring the taste of luxury to everyone. That’s why we chose to celebrate our anniversary with a birthday cake contest: because everyone has a birthday, and everyone should enjoy some sweetness in their life. On their special day and every day, treats like Bahlsen Waffeletten can help let the good times roll. We were so impressed by all of the bloggers’ creativity and enthusiasm, but in the end we had to choose one – and Mandy Kellogg Rye really captured the spirit of Bahlsen with her Dark Chocolate Ganache Cookie Cake recipe.”
Federico Meade, President of Bahlsen North America
We hear that the royal baby’s birthday celebration is expected to be a tea party, so we wanted to give our fans a chance to join in the fun.
Marc Birnbaum, Marketing Executive at Tetley Tea
Tea is potent and powerful and, like life, should be explored and experienced, so an exciting night embracing friendships is the perfect time to try our wondrous new fusions.
Anna Corini, Marketing Executive, Good Earth
With such intriguing flavor combinations and intense fusions, Good Earth proves that tea can surprise your senses and help make life more colorful.
Celebrity lifestyle expert, Jamie Krell
Good Earth Teas are so unique and flavorful that we wanted the packaging and names of the blends to better reflect what is on the inside
Anna Corini, Marketing Executive, Good Earth
We have heard from consumers that they would like to drink more green tea for its renowned benefits, but aren’t always happy with the taste. With our new Black & Green blend, tea drinkers don’t have to compromise – they can enjoy the full flavor of black tea they love with the goodness of green tea they desire.
Marc Birnbaum, Marketing Executive at Tetley USA
High-quality cheeses lend elaborate flavor profiles to a dish, which set it apart and give it its wow factor
Guido Kaelin, Vice President of Marketing and Procurement, Emmi Roth USA, Inc.
At Tetley we know that as much as a cup of hot tea can be soothing and comforting, nothing beats a refreshing iced tea on a sizzling summer day
Marc Birnbaum, Marketing Executive at Tetley USA
Good Earth Tea’s unique fusions are inspired by the Earth’s natural wonders, and there are few natural wonders more profound than motherhood, so we love hearing what our fans have to say about moms.
Anna Corini, Marketing Executive, Good Earth
We are excited to connect with chefs and food lovers around the country through these events as we continue to support Share Our Strength’s mission.
Guido Kaelin, VP of Marketing and Procurement at Emmi Roth USA
As a New Jersey-based entrepreneur, I’m thrilled to serve as the inaugural keynote speaker at the Garden Staten Entrepreneur Excellence Awards
AJ Khubani
We are thrilled to be Spyker’s PR partner as they begin their next chapter of greatness.
Denise Blasevic, CEO, The S3 Agency
High-quality cheese, like our Switzerland cave-aged cheeses, is flexible and can be used in an unlimited number of ways
Guido Kaelin, Vice President of Marketing, Emmi Roth USA, Inc.
This photo, ‘Untamed Exuberance,’ captures the bold, adventurous essence of Good Earth Tea
Anna Corini, Marketing Executive, Good Earth
With fondue, children can really take part in a meal and have some control over what and how they eat, while adults can appreciate fine imported cheese in a relaxed atmosphere, perfect for holiday celebrations
Guido Kaelin, Vice President of Marketing, Emmi Roth USA, Inc.
Tetley has been fortunate to have such a long and rich history and we’re proud to give something back to folks who are experiencing hard times
Marc Birnbaum, Marketing Executive at Tetley USA
People may not realize how easy it is to serve food that all guests can enjoy.”
Guido Kaelin, Vice President of Marketing, Emmi of Switzerland
The grand prize “glamping” trip will include glamorous camping and spa treatments, as well as lavish resort accommodations.
Good Earth Tea
A cheese like Emmi’s Kaltbach Cave-aged Le Gruyère® Switzerland AOC can take an everyday meal to another level.”
Chef Regi Hise, Corporate Chef and Director of Culinary Development for Emmi Roth USA
Emmi Roth US
Use high-quality cheeses to add taste and a touch of Swiss refinement to your burgers.
Chef Regi Hise
“The response to Smashburger in New Jersey has been phenomenal. We are incredibly excited to open our 9th New Jersey Smashburger restaurant.”
Scott Gillman, CEO of Mascott Corporation.
“Just be sure you use top quality cheese made from fresh, all-natural ingredients. It’s the key to maximizing your cheese enjoyment.”
Regi Hise, Corporate Chef & Director of Culinary Development at Emmi Roth USA
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The S3 Agency Awarded Advertising Duties for the Newark Museum’s “Wondrous Worlds” Exhibition of Islamic Art

(February 3, 2016, Boonton, N.J.) - The S3 Agency, the award-winning creative agency based in Boonton, NJ, has been selected to create the advertising campaign for the Newark Museum’s Winter 2016 feature exhibition, Wondrous Worlds: Art & Islam through Time & Place. On view February 12 through May 15, “Wondrous Worlds” represents the most diverse collection of Islamic art in the United States, including more than 100 works from 26 countries spanning 13 centuries. The advertising campaign launches this week. “We wanted to ensure maximum awareness for an exhibition of this magnitude, which

FROSCH USA LAUNCH DUTIES AWARDED TO THE S3 AGENCY

(August 31, 2015 – Boonton, NJ): Frosch, one of Europe’s leading eco-friendly brands, has just launched its line of green household cleaners in the U.S. The S3 Agency in Boonton, NJ has been selected to support the launch across public relations and social media channels. S3 is charged with creating U.S. awareness of Frosch, voted Germany’s “Most Trusted Brand” by Reader’s Digest for the past 15 years running. The initial 13 Frosch products that are launching in the U.S. and available now for purchase on www.froschusa.com and Amazon include: · Aloe Vera Dishwashing Liquid ·

Three Members of The S3 Agency Inducted into Inaugural Class of “Jersey’s Best Marketing & Communications Professionals Under 40”

(May 18, 2015 – Boonton, NJ): The S3 Agency is proud to announce that three of its team members were inducted last week into the inaugural class of  “Jersey’s Best Marketing & Communications Professionals Under 40” by the New Jersey Advertising Club (NJ Ad Club) and Jersey Short Public Relations and Advertising Association (JSPRAA). Walid Elshahed (Interactive Art Director), Tracey Jeffas (Account Supervisor), and Trisha Salge (Creative Supervisor) received their awards on May 14 at Forsgate Country Club in Jamesburg, NJ. The sold-out ceremony included 200+ people who came to see NJ’s

The S3 Agency Welcomes Accomplished Public Relations Director

(May 12, 2015 – Boonton, NJ): The S3 Agency in Boonton, NJ announced the expansion of their team with the addition of Public Relations professional, Tricia Ryan, as Director of Public Relations. With over 13 years of PR experience, Ryan has played an instrumental role in the growth of leading agencies. Through new business acquisitions, high-profile client wins, and maintaining an active work ethic, Ryan specializes in cultivating a highly informative and fruitful environment for all her clients and employees. Ryan has previously worked with a wide array of large consumer clients ranging

The S3 Agency Launches Campaign for Turtle Back Zoo, Emphasizes Global Nature, with “The World In Your Backyard”

Campaign Spans Print, Digital, Mobile, Social, and Outdoor(May 6, 2015: Boonton, NJ): This month, The S3 Agency launched the 2015 advertising campaign for New Jersey’s #1 Zoo, Turtle Back Zoo. Having worked with Turtle Back Zoo for nearly a decade, S3 focused their newest campaign – “The World in Your Backyard” – on the international educational experience available at the AZA-accredited facility right in West Orange, NJ.       Bringing awareness to this top Garden State destination for both local residents and visitors, S3 created a multi-platform campaign that includes print, digital,

Tetley USA Introduces New Natural Green Tea with Lemon

The Better not Bitter Green Tea(May 4, 2015 – Montvale, NJ)  Tetley USA, a subsidiary of the Tata Group, introduces the latest addition to its line of premium teas, Natural Green Tea with Lemon.  The green tea is a smooth blend of the finest tea leaves, made from an age-old Japanese technique that is used to lock in flavor.  New Tetley® Natural Green Tea with Lemon offers a refreshing sip, without the bitterness some other green teas leave behind.   “Tetley’s Natural Green Tea with Lemon is the perfect combination of fresh and flavorful,” said Marc Birnbaum, Marketing Executive at Tetley

Turtle Back Zoo Welcomes Baby Porcupine Just in Time for Mother’s Day

(May 1, 2015 – West Orange, NJ): Turtle Back Zoo in West Orange, NJ has welcomed their newest “zoo born,” an unsexed baby porcupine – or porcupette. Born on April 16, mother and baby are doing well and are officially on exhibit. So visitors to the zoo can see them just in time for Mother’s Day – what a wonderful way to celebrate the bond between mother and child! While their Latin name technically means “quill pig,” porcupines are actually rodents. These sharp dressed mammals are actually covered with soft hair as well as quills, which are actually modified hairs, that stand up when a

Tetley USA Offers Americans a Taste of the Royal Life with the Chance to Swim in the Royal Baby Pool

(April 1, 2015-Montvale, NJ): The second Royal baby, due in April, is once again famous before arrival, and speculation about baby specifics has been abuzz in the non-Royal world.   The arrival of the Royal baby, Prince William and Duchess Kate’s second child, is quickly approaching, and while details about the birth may not yet be disclosed, Tetley USA is giving fans the chance to predict traits of the unborn child with the opportunity to win a variety of prizes courtesy of the Tetley USA Royal Baby Pool.             America’s fascination with the Royal family has continued to swell in

Tetley USA Donates Over 10 Million Cups of Tea to Food Banks in Need

Hot Beverages Top the List of Items in Demand Donation to Benefit Food Banks in New York City; Chicago; Atlanta; Fort Worth, TX; Allentown, PA; and Riverside, CA.(March 9, 2015 – Montvale, NJ): Today, Tetley USA announced that it is donating the equivalent of over 10 million cups of tea to food banks in need across the United States. Areas receiving the donation of Tetley’s Black and Green Tea include Food Bank New York City; Greater Chicago Food Bank; Community Food Bank of Atlanta; Second Harvest Food Bank in Allentown, PA; Tarrant Area Food Bank in Fort Worth, TX; and Second Harvest

Sweet Trumps Sassy When it Comes to Pick Up Lines

Bahlsen polls America on what pick up line would win them over(East Hanover, NJ – February 17, 2015) Contrary to popular belief, romance is still alive and well, or at least it is on Facebook. Bahlsen NA, the largest family owned cookie company in the world, asked its fans to vote on Facebook February 1-14 between a sweet and a sassy pick up line and found out for certain that romance had not yet fallen to the one night stand. With average voting totals nearing 3,250 votes daily, participants had an overwhelmingly clear opinion. A staggering 79% of fans voted “Call me” would make them

BAHLSEN HELPS SWEETEN NATIONAL SINGLE AWARENESS DAY – FEBRUARY 15 – FOR SINGLE PARENTS

(Long Beach, CA – February 9, 2014) In honor of National Single Awareness Day on February 15, 2015, Bahlsen North America is taking part in an unprecedented matchmaking experience for single moms and dads. The world’s largest family-owned cookie producer is teaming up with Lifestyle Expert Kerri Zane as she searches for 15 single moms and 15 single dads to bring together for a post-Valentine’s Day date night out designed especially for them. The winning single parents will be announced in a very sweet way: the message will be delivered with Bahlsen cookies! Interested individuals in the

The S3 Agency Wins Four Davey Awards

Boonton, NJ (February 3, 2015) - The S3 Agency in Boonton, NJ was honored with four Davey Awards on behalf of four clients: BMW Motorrad USA (the motorcycles division of BMW North America); Eight O'Clock Coffee; Safilo USA; and MINI USA. The honors were awarded on behalf of the agency's digital and print work. Known as "The New York Agency in New Jersey," S3 provides bespoke advertising, public relations, and social media solutions that combine the strategic expertise of Madison Avenue shops and the creative agility of forward-thinking boutiques.The Davey Awards represent the largest and

Did Valentine’s Day Leave You Seeing Red? Did It Have You Feeling Blue? Tell Us Your Tale of Woe, We’ll Send Cookies to You!

Bahlsen salvages disappointing Valentine’s Day for its social media fans(East Hanover, NJ – February 3, 2014) Was your cupid exceptionally stupid this Valentine’s Day? If your Valentine’s Day was less than sweet, Bahlsen NA, the largest family-owned cookie producer in the world, wants to be a shoulder to cry on. Share your story of heart-hyped holiday disappointment with Bahlsen and they’ll send you a little blue box that never disappoints – Bahlsen Choco Leibniz cookies. On Sunday, February 15th, broken-hearted Valentines are invited to post on Bahlsen NA’s Facebook page (facebook.com/

Let Bahlsen Take Baking Off Your Holiday To-Do List

Bahlsen Holiday Varieties are available at you local grocer for a limited time only(East Hanover, NJ – December 1, 2014) Holiday dessert tables are about to look and taste a whole lot sweeter.  Bahlsen, the largest family-owned cookie producer in the world, has a long-standing holiday tradition of providing cookie lovers the world over with unique, beautifully crafted confections that are anticipated annually and available for a limited time only.  The leading cookie brand from Germany, Bahlsen has just released its delicious holiday cookie varieties – including Pfeffernusse, Gingerbread

Just Falafel to Open First East Coast Restaurant

Edison, NJ First Of Many East Coast Locations(EDISON, NJ) (October 27, 2014) – Just Falafel, one of the fastest growing Mediterranean street food concepts, is set to open their first East Coast restaurant in November 2014. Located in the food court at Menlo Park Mall in Edison, NJ, Just Falafel will offer residents a new and convenient quality dining option.  Just Falafel’s dynamic growth continues as its promises to bring the goodness of old-world cuisine to your neighborhood with over 150 franchises in North America and Canada. Vege Group, LLC has signed a franchise deal with Just

The S3 Agency Expands Account Team

Award-winning Agency Adds Two Account Executives to Growing Team(October 17, 2014 – Boonton, NJ): The S3 Agency in Boonton, NJ announces the expansion of its account team with two Account Executives: Christine Perez and Courtney Manders. The expansion was made to help support the addition of several new accounts to the agency’s roster. Perez was promoted from within the organization, while Manders is new to the agency. Prior to joining The S3 Agency, Perez gained valuable integrated marketing experience with brands such as Aetna, Heineken, Playmobil, Burger King and Mary Kay, in both

The S3 Agency Named Just Falafel's New Jersey Agency of Record

New Jersey’s first Just Falafel Opening this Fall in Menlo Park Mall(October 15, 2014 – BOONTON, N.J.) Dubai-based Just Falafel, one of the fastest growing Mediterranean street-food concepts, has named The S3 Agency in Boonton, NJ as its public relations agency of record for New Jersey. The inaugural New Jersey Just Falafel – which will be the first Just Falafel on the East Coast and the successful chain’s second restaurant in the US – will open this fall in the Menlo Park Mall (Edison, NJ). This will be the first of 30 restaurants that Vege Group in North Brunswick, NJ plans to open in the

Reproductive Medicine Associates of New Jersey Appoints The S3 Agency as AOR

Agency to Focus on Modern Outreach for Groundbreaking Fertility Specialists(Boonton, NJ) Reproductive Medicine Associates of New Jersey (www.RMANJ.com), fertility experts headquartered in Basking Ridge, NJ with numerous other locations, have appointed The S3 Agency (Boonton, NJ) as Agency of Record. With one of the highest IVF success rates in the country, RMANJ, who also serves as the Division of Reproductive Endocrinology at Robert Wood Johnson University Medical School, has experienced significant growth in recent years. The S3 Agency is being tasked with modernizing the fertility leader’

Bahlsen North America Celebrates 125 Years With Birthday Cake Recipe Contest

“Waiting On Martha” Blogger Mandy Kellogg Rye Wins Grand Prize for Her Dark Chocolate Ganache Cookie Cake RecipeToday, September 16, is the most common birth date in the United States and is also the year that European specialty cookie brand Bahlsen is celebrating 125 years of making premium treats. In honor of their landmark anniversary, Bahlsen North America has chosen to celebrate with a birthday cake recipe contest. The Bahlsen “Let the Good Times Roll” Birthday Cake Recipe Contest invited 15 top food bloggers to develop an easy-to-make cake recipe featuring Waffeletten, Bahlsen’s

Peanut Hottie, The First-Ever Peanut Butter Flavor Hot Drink, Heats Up National Peanut Day With 24 Hours of Social Media Giveaways

Saturday, September 13 marks National Peanut Day in the US –­­ and Peanut Hottie™, the newest peanut-based treat to hit shelves, is ready to celebrate! Each hour for 24 hours on the 13th, Peanut Hottie™ will give away a jar of its delectable instant hot drink mix to lucky fans on Facebook. Peanut Hottie™ is the first of its kind – a rich and decadent, “hot peanut butter flavor” drink made from real American peanuts. Appropriately, Peanut Hottie™ made its US debut during the week of National Peanut Day…and it has been receiving rave reviews. To secure their chance at a free jar of Peanut

Bahlsen Awards North American Public Relations and Social Media Duties to The S3 Agency

Leading European Cookie Brand to Expand North American AwarenessBahlsen, creators of fine European cookies since 1889, has tapped The S3 Agency in Boonton, NJ to help increase brand awareness in North America. The S3 Agency will be handling complete public relations and social media duties for the German confection brand that this year is celebrating its 125thanniversary. “S3 has a strong track record for increasing modern engagement and awareness for heritage brands in the food and beverage industry,” said Federico Meade, President, Bahlsen North America. “We were impressed with what

The S3 Agency Promotes Michael Kolatac to Associate Creative Director

Award-winning Art Director Takes on Management Role at Leading Agency(July 30, 2014 – Boonton, NJ): The S3 Agency, a New Jersey-based creative agency known for its New York-quality campaigns, announces the promotion of Michael Kolatac from Senior Art Director to Associate Creative Director. The promotion was announced today by the agency’s Chief Creative Officer and Founding Partner, Adam Schnitzler. In his new role, Kolatac will be responsible for guiding work across traditional and new media channels for the agency’s Fortune 500 clients. Since joining The S3 Agency in 2007, Kolatac has

BY GEORGE, TETLEY USA CELEBRATES PRINCE GEORGE’S FIRST BIRTHDAY WITH FREE TEA FOR ANYONE NAMED GEORGE!

Tetley USA is celebrating the first birthday of Prince George of Cambridge with a special offer: free tea for their Facebook fans named George! On July 22, 2014, fans who have “George” somewhere in their legal first, middle, or last name as shown on their Facebook profile can post their own baby picture on Tetley USA’s Facebook page. In return, the beloved British tea brand will gift them a box of Tetley British Blend! Few things are more British than tea, and insights show that Tetley USA’s Facebook fans enjoy hearing news about the Royal Family. The giveaway continues the brand’s

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