Winning With Female Shoppers This Holiday Season Can Reap Gifts All Year Round
For companies and consumers alike, this is an exciting time of year. Shoppers’ excitement over Black Friday and Cyber Monday deals is at its peak. The National Retail Federation estimates that sales this holiday season will be 4.1 percent higher than last year, totaling $586.1 billion. On Black Friday and Cyber Monday alone this year’s sales were a record breaking 28 percent and 17 percent higher than last year (Source: Comscore). For some retailers and marketers this is a nail biting, performance defining time of year. They anxiously await the final sales figures hoping that their