Swedish pine is a material of the future in China, according to a trend report
Wood products in Swedish pine were exhibited in the China Design Trends Gallery at Asia’s leading international design event, Design Shanghai, on 8-11 March 2017. The pine was used to illustrate the trend “Playful Craftsmanship”, which reflects the demand from the Chinese middle class for unique design that tells a story.The Chinese middle class and the wealthy younger generation, well-educated and with unique personal tastes, are focusing more and more on consumer experiences and the story behind the products they buy. And they are willing to pay extra for products that reflect their