MOONBUG ENTERTAINMENT NAMES JUST PLAY AS ITS GLOBAL MASTER TOY LICENSEE FOR HIT PROPERTIES INCLUDING LITTLE BABY BUM AND LELLOBEE CITY FARM
LONDON – 19 May 2022 – Moonbug Entertainment has named Just Play, leaders in children’s consumer goods, as its global master toy licensee for several of their much-loved IPs. The agreement will see Just Play develop an extensive range of toy products. Just Play’s portfolio of brands will include pre-school favorites Little Baby Bum, Lellobee City Farm, and My Magic Pet Morphle (North America only), which will see product launch from Fall 2023. Just Play will also develop ranges for shows Gecko’s Garage and Go Buster. Ranges of products will vary depending on the property, but key