This Green Friday IKEA encourages customers to save more than money
Building on the success of last year, Ingka Group (IKEA Retail) today announces its new Green Friday campaign. IKEA stores in 32 countries will encourage people to save more than money, by once again asking customers to bring back their preloved IKEA products in return for a voucher to spend when they really need something. In addition to taking back furniture, customers will be offered the chance to choose pre-loved items when shopping at IKEA, online as well as in store.According to recent research by Ingka Group and GlobeScan (