Social Media is for Building Relationships, Not ‘Pitching,’ Cision/PR News Survey Reveals
PR Pros Say Email Still Preferred for Press Releases and Story IdeasCHICAGO, May 30, 2012 -- More than 80 percent of PR pros polled in a new survey by Cision and PR News said they use social media primarily to develop relationships with media and influencers, build trust and maintain transparency, share current news, or solicit feedback on products and services. Only 13 percent said they use social media to proactively pitch story ideas to journalists and bloggers. Instead, the