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Sierra Trading Post Releases App for Android

Free shipping offered to early adopters who download, shopCheyenne, Wyo., Sept. 28, 2012 — Sierra Trading Post, complements its robust online presence with its mobile app for Android, which released today. "Customers are tech-savvy and, increasingly, they are using mobile devices to shop,” explains Andy Newlin, director of web & emerging technology for Sierra Trading Post . “Our commitment to provide the best customer service is pervasive here and includes every customer touch point. We’re

Shoppers Save More than $195M at Sierra Trading Post through July

CHEYENNE, Wyo., Aug. 30, 2012 – Sierra Trading Post  customers saved more than $195 million off retail prices through July. In that month alone, shoppers got ready for the last hurrah of summer adventures and saved more than $25 million off retail prices. “We had a lot of great product come in,” says multichannel merchandising manager Dakota Waide. “We forged relationships with new-to-us vendors, and when we look at the numbers, customers really liked those additions.” Edelrid 

Customer Savings Average $140 Per Order with Sierra Trading Post

So far in 2012, Sierra Trading Post customers have saved $170 million off retail prices.Cheyenne, Wyo., Aug. 10, 2012 – Loyal customers know Sierra Trading Post ’s tagline – Great Deals. Great Brands. – and they know the Top 100 Internet retailer takes savings very seriously. In June, customers saved an average of $140 off retail prices on every order, pushing the total monthly savings for all customers to $25.6 million and bringing year-to-date savings total to a startling $170 million for

Top 100 Internet Retailer Launches Derailed.com

Sierra Trading Post launches Derailed.com and is 'Blowin' Up Full PriceCHEYENNE, Wyo., Aug. 7, 2012 – The face of Internet retailing is changing, so when Sierra Trading Post’s marketing team pushed to serve a younger demographic with a broader product mix and big savings, President Gary Imig saw an opportunity. Derailed.com launched July 23, just six months after Imig committed resources to it from the Top 100 Internet retailer’s headquarters in Cheyenne, Wyo. “The marketing team wanted to ‘blow up full price,’ shift the product mix and use edgy language to describe that product,” Imig

Sierra Trading Post Supports Help Colorado Now Effort

The Wyoming-based multichannel retailer donated and delivered $40,000 in apparel to victims of the disastrous Colorado wildfires Wednesday.CHEYENNE, Wyo., July 5, 2012 – Sierra Trading Post, a Top 100 Internet retailer  based in Cheyenne, delivered clothing and shoes valued at $40,000 on Tuesday to HelpColoradoNow.org , an initiative bringing government agencies and non-profits together to help Coloradoans experiencing disasters. “We have nearly 200,000

Retailer Reports Promising Growth in Customer Acquisition

CHEYENNE, WYO, June 18, 2012 – Multichannel retailer Sierra Trading Post  is reporting a significant increase in customer acquisition in 2012. “In May alone we added more than 43,000 new customers to our list, and we’ve added more than 200,000 so far this year,” says Sierra Trading Post President Gary Imig. “The attraction is obvious – we’re offering incredible savings on high quality gear and apparel in addition to great customer service.” Customers saved $30.3 million in May on outdoor

Shoppers Save More Than $113M at Sierra Trading Post

Customers Gear up for Summer AdventuresCHEYENNE, Wyo., May 15, 2012 - Sierra Trading Post  customers have saved more than $113 million off retail prices through April. In April alone, shoppers geared up for summer hiking, camping and fishing, and saved more than $28 million off retail prices. "We’re adding great deals on tons of warm-weather essentials,” said Dakota Waide, multichannel merchandising manager. “Summer is right around the corner, and we’ll have the best from brands like SmartWool

Sierra Trading Post Prepares for Retail Expansion

Hires Experienced Director from Sears Holdings, Co. / Dick's Sporting GoodsCHEYENNE, Wyo., May 9, 2012 – Sierra Trading Post , a closeouts direct marketer based in Wyoming, announces a new director of retail operations, Brent Layton. Under Layton's direction, the company plans to open several retail outlet stores in the U.S. "Although we are a Top 100 Internet retailer, we recognize that 90 percent of consumer sales in the U.S. are handled by brick-and-mortar stores," said Gary Imig,

Sierra Trading Post Invites Boise to 'Unplug & Be Outside' April 21-28

Free Seminars, Geocaching and Fun Run at Settlers ParkMeridian, Idaho - April 17, 2012 - Sierra Trading Post invites Boise-area residents to unplug and reconnect with the outdoors, April 21-28. During this weeklong celebration, outdoor entusiasts can participate in a new event  each day. "Every once in a while, we should allow ourselves to disconnect and enjoy the outdoors without distraction," says Sherrie Aulbach, Boise Outlet Store manager. "For one week, we're encouraging people to unplug from TV, video games and mobile

Sierra Trading Post Inches Toward $100M YTD Customer Savings

Customers Saved $30.5M off Retail Prices in MarchCheyenne, Wyo., April 10, 2012 – Sierra Trading Post announces customer savings of $30.5 million off retail prices in March, pushing year-to-date savings closer to $100M. “In 2011, we saved customers a record $361 million off retail prices, and we’re doing everything possible to save our customers even more this year,” says Dakota Waide, Multichannel Merchandising manager for Sierra Trading Post. “We’re so committed to savings that we publish the daily customer savings right at the top of SierraTradingPost.com 

Sierra Trading Post Hosts Free Outdoor Learning Series at Curt Gowdy State Park

Day Hiking Basics – April 7, 11 a.m. at Volin TrailheadCheyenne, Wyo., April 4, 2012 – In partnership with Wyoming State Parks, Sierra Trading Post announces a free outdoor learning series and hike at Curt Gowdy State Park  every first Saturday of the month, beginning April 7. “We’ve always hosted our outdoor clinics at the Cheyenne outlet store,” says Nate Kie, Cheyenne Retail manager for Sierra Trading Post . “

Sierra Trading Post Launches Facebook Timeline

Offers Customers Customized Cover Art for Facebook Timeline and Twitter BackgroundsCheyenne, Wyo., March 30, 2012 – Sierra Trading Post, known worldwide for great deals on great brands, recently unveiled its new Facebook Timeline. Merging the company’s profile and Facebook wall into one seamless page, Timeline provides fans and page visitors with a more visually appealing presentation and enhanced user experience. With new features, including a large cover image and separate sections for wall posts, apps and status updates, the all-new Sierra Trading Post Timeline allows users and

Sierra Trading Post Fulfills Orders with 99.9% Accuracy

Cheyenne, Wyo., March 19, 2012 – Sierra Trading Post , a Top 100 Internet retailer, operates one of the most efficient, precise fulfillment centers in the retail industry. "We stress accuracy, speed and efficiency," says Robin Jahnke, director of Fulfillment and Corporate Services for Sierra Trading Post. "We know that small improvements can help take the cost out of fulfilling orders, and we can ultimately pass those savings on to our customers." On

Sierra Trading Post Breaks the $50M Milestone for YTD Customer Savings

Embraces Technology to Help Customers Save MoneyCheyenne, Wyo., March 6, 2012 – Sierra Trading Post  customers saved more than $27 million off retail prices in February, bringing year-to-date savings to more than $55 million. “It takes our whole group working in harmony to save customers millions off retail prices each month, from our buyers finding great deals all over the world to our fulfillment team sending out an average of 6,000 orders per day,” says Gary Imig, president of Sierra

Sierra Trading Post Relaunches its ‘Share Your Adventure’ Photo Contest

More Winners, Better Prizes, Extended Entry Period – Begins Feb. 24Contact: Steph Merkle 307-775-8364 pr@sierratradingpost.com Cheyenne, Wyo., Feb. 24, 2012 – Sierra Trading Post , a brick & click e-tailer, has made significant enhancements to its Share Your Adventure photo contest. The contest is now monthly, and rather than one winner, Sierra Trading Post will be selecting first ($200 gift card), second ($150 gift card) and third place ($100 gift card) winners. “Our community loves outdoor

Sierra Trading Post Unveils New Catalog Look

Larger Photos, Shorter Descriptions and Web-Inspired LayoutsCheyenne, WY, Feb. 15, 2012 – Multichannel retailer Sierra Trading Post announces a streamlined, web-inspired redesign of its six catalog titles, with the first edition hitting mailboxes in March. The redesign comes on the heels of an initiative to improve the look and feel of SierraTradingPost.com . “We know online shopping is experiencing tremendous growth, and we recognized a need to make our catalogs an extension of the new

Sierra Trading Post Customer Savings Approach $28 Million YTD

MyUpdates Alerts Customers When New Product ArrivesCheyenne, Wyo. Feb. 8, 2012 – Sierra Trading Post , a top 100 Internet retailer, saved shoppers nearly $28 million off retail prices in January. “Our buying team has recently returned from several industry trade shows, and we’re excited to showcase new brands, as well as many of the great brands we’ve offered for years,” says Gary Imig, president of Sierra Trading Post. “Of course, all of that new merchandise will be available at 35-70% off retail

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