A radical new approach to behavior change for public health
A new approach to behavior change which has been shown to successfully change hygiene, nutrition and exercise-related behaviors is described in a paper published in Health Psychology Review . Behavior Centred Design (BCD), devised by Dr. Robert Aunger and Professor Valerie Curtis of the London School of Hygiene & Tropical Medicine, offers both a theory of change for behavior and a practical process for designing and evaluating interventions. The authors believe BCD could become the foundation for an applied science of