Sleep Cycle interim report January-March 2023: Stable growth and positive effects from price adjustments and currency
Growth was stable in the first quarter and revenues increased by 12.7% (19.2%). The positive effects of currency and price adjustments implemented in 2022 contributed to the increase in ARPU by 15.1% to SEK 252, which was the main driver of revenue growth. The quarter saw the launch of Sleep Cycle Kids, a strategic initiative that provides parents with tools to improve their children's sleep routines. Sleep Cycle Kids creates a visible offer relating to a familiar problem among a distinct target group, while also achieving significant synergy with Sleep Cycle’s user base and data.The first