As retailers face consumer skepticism, stockouts should be front of mind as shoppers prepare to hit the stores for last-minute deals
Insights from Simon-Kucher’s Fifth Annual Holiday Shopping Trends Study[Boston, MA, October 17, 2023] — In its fifth annual Holiday Shopping Trends Study, leading pricing and strategy consultancy Simon-Kucher has unveiled insights that will shape the retail strategies for the 2023 holiday season and beyond. As Black Friday participation remains robust, there are shifting consumer dynamics and headwinds that retailers must navigate to secure success. Though inflation appears to be stabilizing, consumer fatigue will continue to be an unavoidable dynamic for retailers this holiday season.