Byggmax expands to Denmark, with focus on e-commerce
Byggmax Group is entering the Danish market in January 2021 through a combination of e-commerce and acquisition of existing profitable stores. Byggmax Group acquires Næstved Lavpristræ A/S (“NLT”), a founder led discount DIY concept with sales of DKK ca 125m and ca 30 percent of sales from e-commerce. In addition a Byggmax branded e-commerce site for Denmark, offering additional product categories, will open during the first quarter 2021. The Denmark entry gives Byggmax a presence in all Nordic countries and a foothold for further expansion in Denmark.Byggmax Group is a discount DIY