Plant-based leader Alpro sees high engagement rates thanks to UGC
Collecting and redistributing user generated content (UGC) via Flowbox has helped plant-based leader Alpro maintain high engagement rates and inspire their website visitors. Following their success, they influenced their sister brand Provamel to start leveraging UGC as well. Founded in Belgium in 1980, Alpro is one of the world-leading brands for plant-based dairy alternatives on the market. With a multitude of plants as the base of their products, they are loved and used by customers in 50+ markets worldwide. “We have a wonderful online community,