This is the difference between paid and earned influencer marketing
Influencer marketing (IM) has become a buzzword and today it seems like a necessity in order to stay relevant for your audience. But contrary to common belief, it’s not necessary to spend money to get started with influencer marketing. Paying influencers to promote your products is just one of many ways to leverage on the influencer trend.
And to be honest, it’s not just about influencers. The term “influencer” often makes people think of well-known profiles with a huge following, but nowadays, your regular customers can promote your brand just as well.
User-generated content (UGC)
