Significantly increased digitization in the automotive aftermarket B2C
Nearly half of car owners in Sweden, Norway and Finland prefer to book their workshop appointments digitally, a large increase compared with five years ago. For Mekonomen Group, the number of digital bookings has increased by 20 percent in 2021 compared with the previous year. During the same period, consumer sales of products via e-commerce, which account for a non-significant part of the company's total sales, increased by 40 percent.
Since the beginning of the 2000s, B2B sales in the automotive aftermarket takes place through digital channels, with the support of digital catalogs,