Veg of Lund starts sales cooperation with nationwide First Class Brands
Veg of Lund AB has signed a cooperation agreement regarding sales processing with First Class Brands of Sweden AB (“FCB”), a subsidiary of Humble Group AB (publ) (“Humble Group”). Through the cooperation, Veg of Lund ensures increased distribution and a stronger presence in the Swedish grocery market. The agreement mainly includes the sales processing of the potato-based beverage DUG[®]. FCB is a fast-growing player in distribution, brand development and sales processing in the Swedish grocery sector with health and sustainability-focused brands such as Pro!Brands, HealthyCo, Aloes, Tweek,