Fazer starts to deliver freshly baked artisan bread to consumers’ homes in Finland
On Tuesday 14 April, Fazer Shop-in-Shop bakery business opens an online store offering an opportunity to order handmade artisan bread and other bakery products with home delivery. In the pilot phase, orders are delivered in Helsinki and Vantaa and driven by Fazer bakers. All orders are paid online in advance, and the driver leaves the product bags outside the customer’s door.“We serve customers in a normal way at all our 94 Shop-in-Shop bakeries across Finland and, in addition to this, we will now test consumers’ interest in an online store in the Helsinki metropolitan area. Our high-