Altor enters partnership with the founders of iDeal of Sweden
Altor Fund IV (“Altor”) has signed an agreement to acquire a majority share in the fast-growing Swedish consumer brand iDeal of Sweden from the current owners including founders Joachim Lindström and Filip Ummer. The founders and eEquity will remain as significant shareholders of the company and the founders will continue in their operational roles as CEO and Head of Product.iDeal of Sweden sells mobile and fashion accessories with high design content through an online first direct-to-consumer model supported by a unique and global influencer network. The company was founded in 2013 and has