Ericsson signs contract for hosted Ringback Tones with 3 Italy
Ericsson and 3 Italy have announced a five-year agreement for hosted Ringback Tones, based on Ericsson's Personalized Greeting Service. The service will enable 3 Italy to provide the latest content to its customers in an easy, speedy and cost-efficient manner.Ringback Tones are tunes or other sound bites that replace the standard tone that callers hear as they wait for their calls to be answered. This service has already been launched successfully in many parts of the world and now Ericsson is delivering it to 3 Italy's customers. These kinds of entertainment and personalization solutions