When in Doubt, DON'T Send it Out - Quick Tips for Targeting the Media
More than ever before, research and targeting are essential in building media relationships and getting the best results.Short of time and under pressure to perform, many PR professionals follow a “when in doubt, send it out” approach to pitch their stories to as many media outlets as possible. But with journalists facing increasing pressures of their own, maximizing the effectiveness of your campaigns isn’t a numbers game any more.
In the new age of social media, it’s all about building deep, lasting relationships with the handful of key journalists who can really make a difference in