KCI KONECRANES TO REFRESH ITS BRAND IDENTITY
KCI KONECRANES PLC STOCK EXCHANGE RELEASE 1 September, 2006 09.00 a.m. 1(2)KCI KONECRANES TO REFRESH ITS BRAND IDENTITY KCI Konecranes is unveiling a new refocused and unified global masterbrandstrategy and identity, which includes dropping KCI from the brand name. Thestreamlined Konecranes brand will also emphasize its delivery of productivityenhancing lifting solutions and services, by adopting a new global credo -"Lifting Businesses". The aim of the Groups identity development effort is to increase cumulative brandvalue growth and efficiency, and drive internal integration in