SAS a Leader in Multichannel Campaign Management: 2015 Gartner Magic Quadrant
Demand for smart, real-time campaigns drive continued success for SAS® Customer IntelligenceBecause today’s customers experience brands across a variety channels, marketers must understand how they behave every touch point. SAS helps organizations, such as Blue Cross and Blue Shield of North Carolina (BCBSNC), Chico’s FAS Inc., and Northern Tool, integrate traditional and emerging channels to create consistent customer experiences. And for the 9th consecutive year, Gartner has named SAS a “Leader” in its Magic Quadrant for Multichannel Campaign Management