The ultimate mobile business app revealed in IFS study
A global IDC study, sponsored by IFS, the global enterprise applications company, reveals the top-three mobile business apps on company wish lists. Having polled more than 450 C-level executives worldwide, there is no doubt the most wanted mobile functionality is: CRM.The study shows that the top-three business apps companies would like on their smartphones are: 1. Customer relationship management (CRM)—31 percent of companies indicate CRM (e.g. management of sales, contracts, activities, and opportunities) is the mobile business app that would most significantly impact their business.