Uppsala launches IQ Tourism where curiosity becomes the destination
Uppsala becomes the first destination to launch IQ Tourism, a new travel concept designed around curiosity, learning, and personal development rather than traditional sightseeing. Photo: IQ Tourist in Uppsala (Download ) A memorial stone for an event that never happened. A perfumery crafting scents like literary stories. A cinnamon bun rooted in scientific legacy. In Uppsala, travel shifts from checking boxes to connecting ideas. Just 40 minutes from Stockholm, one of Europe’s oldest university cities, is