Return of No. 3 Car, New Drivers, Sponsors and Graphics Highlight Richard Childress Racing Changes for 2014 NASCAR Season
The 2014 NASCAR Sprint Cup Series racing season, scheduled to kick off Feb. 15 at Daytona International Speedway, brings with it some major new developments for Richard Childress Racing (RCR). Those changes include the return of the iconic RCR No. 3 Chevrolet made famous by the legendary Dale Earnhardt, the addition of star driver Ryan Newman, several new sponsors and a host of new eye-catching vehicle wraps. To RCR’s new and existing sponsors, all of these developments mean increased interest and excitement, which translates into greater brand exposure to more than 75 million die-