Pändy Foods AB (subs. Bayn Europe AB) Secures Agreement With Three Multi-National Distributors
The distribution agreements cover the sales and marketing of the full assortment of Pändy Foods portfolio of Bars, Candy, Chips and Drinks. The brand has a strategy model to find distribution partners that has the existing sales- and marketing channels in place to distribute the products efficiently. “Our strategy is to find the right partner long term, rather than rushing into a collaboration where we can’t see a prosperous business relationship growing over time. All these new partners are a result of long evaluation, dialogue and negotiation to secure the best possible platform to