KappAhl to increase sales of trousers
KappAhl has long been one of the top major Swedish fashion chains when it comes to sales of trousers and has set the target of increasing its market share this year. In 2012, the fashion chain sold seven million pairs of trousers. "Our secret is excellent comfort and fit," says Carina Ladow, Vice President Assortment & Design. “We see great potential for further increasing our sales of trousers.”Over the years, KappAhl has listened to its customers' wishes for comfort and good fit and now its range of trousers is one of KappAhl's great strengths. Almost seven million pairs of trousers