From CKD patients to CKD travelers. A small change with a great impact.
Bookdialysis.com, the leading booking engine for holiday dialysis, is undergoing a noteworthy transformation by gradually substituting the term CKD patients with CKD travelers. This alteration reflects the brand's fundamental values, which revolve around empathy towards its users and a deep understanding of the emotional experience that accompanies booking holiday dialysis.Operating in the field of holiday dialysis, it is widely acknowledged that individuals living with CKD, desire to be seen beyond their illness - they yearn to be seen as people, not mere patients. In the context of