Thirdpresence acquires Flowplayer to fix broken video monetization with machine learning
Thirdpresence, a programmatic video advertising company, has acquired video platform Flowplayer to develop a unified contextual video and advertising offering that helps advertisers achieve their branding objectives and improve the ability for premium publishers to monetize their content. The newly combined company will operate under the Flowplayer brand name and will be led by former Thirdpresence CEO Valtteri Pukander. In today’s digital video advertising landscape, problems such as fraud, brand safety, and viewability are still a concern for brands and