Realfiction takes next step in its cooperation with LEGO
Realfiction Holding AB (“Realfiction”) announces that a DeepFrame system has been installed at the LEGO flagship store located on Strøget in Copenhagen, the city’s premier shopping street. Starting from today, the display will initially be used for 4-6 weeks as a unique window installation showing a LEGO mixed reality experience for people passing by the store.The aim of the installation is to create attention for the LEGO brand and encourage potential customers to enter the store. It is a part of the ongoing collaboration between Realfiction and the LEGO Group that started earlier in 2018,